With the demise of black hat seo and rise of organic seo, it has become more important for SEO experts to develop a more quality and more authentic link back. Gone are the days when link-building activity was done with ease just by making forum posts and blog comments and directory submissions. Introduction of no-follow tag also created problems for link builders. Now, it is known fact that link building is must for Organic seo as well, you need to find out ways to build links creative and ethical way.
Getting .edu back links has been gaining more importance now. But it is not easy for everyone to get the back link from such a authoritative site. An education Institute’s website is not just another website which will pass on links just like that. As a professionally link builder you need to findout ways to earn the links from their site and which are legitimate.
Your research should begin with the study of .edu websites only. List the .edu domains from which you want to get link back. Checkout the website thoroughly to find where they have linked to an external site. Make a list of scope. Analyse the list again and then see if any of your website has an opportunity to be linked from .edu website. Once you findout the area where your link can appear, findout the way to get it there. .edu website will link to your website either if they come to know via you naturally and feel like linking to your site so that it can help their website visitor or you approach them with your motive. Be honest in your approach. More importantly know why they should provide link to your website. If you are not convinced, they won’t be either. So, be genuine. No tricks, no gimmicks. Even if you get a back link by trick there, they will find it later on and remove it. The best approach is to be straight in your communication with them.
Now let us Guide you on various opportunities for link building from .edu website on the basis of our study of various education websites. Following are the ways out…..
1) Outgoing Link to online media reports
Educational institutes are public identities who often get featured in news papers and news websites on number of occasions be it during admission process, for festival celebration, for various events organised by them, during result time, etc. They loved to be get cover by news reporters. Once they find online stories about them, they post the link to story in the Media section of the .edu website. So, if you have media website or blog, you may run a story on them and earn chance to get the backlink from their .edu website if they put link to your web story.
2) Be a guest Speaker at Educational institute
Capacity development cells of all colleges and educational institutes regularly invite industry professionals to take guest lecture and enlighten their students with their insights. This is the easiest way to get .edu link website as their website will be having article containing information about you visiting as a guest along with your bio details. If they know that you have a website, they would love to mention it in their article. If they have blond spot about it and do not consider any such report, you may guide them to have such articles on their website so that students and other media professionals may take a hint from that story and use it as online press release.
3) Be guest blogger on .edu website
Incase you can not make in person to an institute which is so far from geographically, you have one more way to get the back link. And this time it is direct approach. Offer to be guest blogger on the education website. If you are good at blogging then they won’t mind giving out space to some one who is writing for free for their website. Blog authors have a bio section where you can put your weblink.
4) Forum Posts and Comments
This is One of the oldest tricks of link building which no longer works on most of the sites but trying the same on .edu website is no harm. Many .edu websites have forums and blog comments open for site visitors. If the website has enabled do-follow on outgoing links then you have hit the jackpot. Little bit of hard work is necessary to research and make list of such .edu websites. But who said that SEO is easy? Had it been that easy everyone could have made billions.
5) Target Resources Section on the .edu website
Many .edu websites have resource section which has link to online websites offering useful information to students and their visitors. For example .edu website for MBA programme may have resource section linking to online resources sharing articles and whitepapers on Management. If you have management case-studies available on your website for management student, you can approach the institution to put link to it on their website.
There can be number of tips and tricks to be share on ways to get backlink from .edu website but as of now these 5 should work.
Hope you liked this article and our efforts to guide you on link building for Organic SEO process.
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