Monthly Archives: December 2016

How to make no budget short film in India

The paradigms have change in India after Anurag Kashyap era that emerged with the success of DEV D, Gulaal, Gangs of Wasseypur. Rise of independent hindi film directors like Imtiaz ali, Dibakar banerjee, Vikas bahl and others have inspired an entire new generation of filmmakers to step in. While many can not make feature films directly, they have started taking small steps by making short films. Anurag kashyap made short films. Kahani director Sujoy ghosh made Hindi short film Ahalya. Now they made these films after they gained success with their feature films so, short doesn’t need to be stepping stone to feature but may be a successful format in itself.  Independent stake holders like Shamiana, India Film Project, Mami and others have provided wonderful platform to aspiring Indian short film makers. Shamiana the short film club regularly hosts short film screenings across India. Indian film project ( Earlier Ahmedabad Film project) is 50 hours short film making competition which has huge participation from across the globe. Best shorts films made by amateur short film makers from India and abroad are awarded certificate and prizes by Bollywood celebrities.  And with the rise of digital media usage, shot film and short videos are set to consumed in huge quantity in time to come. If you are aspiring to make short film, wait no more and make your short film today. Here is the detailed information on how to make no budget short film in India.

How to make no budget short film in India
1) Build a team of like minded aspiring film makers
2) Assign roles and fix responsibilities
3) Write story and screenplay for short film
4) Casting the right actors
5) Shoot the film
6) Edit them film
7) Make the final copy
8) Distribute the short film

Let us understand the Short film making process in detail :-

1) Build a team of like minded aspiring film makers for no budget short film
Ideally a director and producer is called film maker. But for the sake of this article we call each member of  entire team as film maker. A film is made not by individual but by team. Whether feature or short, a film is a collaborative process of multiple artists coming together to shoot at the same goal post. A short film making team requires writer,director,Sound recording artist,actors,Cinematographer,editor and Music director. These are skilled based requirements.
Short film’s budget consist of fees towards these artists. When they all come together to produce a short film, there is no requirement to pay the fees and it becomes the project of everyone in the team. Each team member is producer of the short film in proportional contributions.

2) Assign roles and fix responsibilities for no budget short film :-
This is the most crucial part. You may wonder how this point is different from point no.1?
Well there is a huge difference. While you make a team consisting various artists thinking they will perform their role best in making of a short film, you will be surprise to know that when you start shooting a short film, each and every team player on the set will start behaving like a film director. Not necessary that it has to happen. But if you ask any experienced film maker around, he or she will have a story to share in this context. While all artists come together to make a short film, a clear distinction should be made on paper and cleared to them what are the things that to be done by them only and when. It must be conveyed to each team member that there is a limit which should not be crossed by anyone. No one should come in way of another.  A film is director’s medium and when everyone starts directing on set, it becomes mess. The film may be for fun but film making is serious business. So, make roles clear, protocols clear.

3) Write story and screenplay for no budget short film
Story and screenplay for short film is more important  for feature film as later has lots of things to offer but a short film on 5 minutes or less or more has to dependent mostly on story and screenplay. In short film you have tell your story in such a short time that the role of film writer becomes way important than any other team member except Director. A short film writer must not follow the structure of feature film writing as you have lesser time to show everything.

4) Casting for no budget short film
Once the story and screenplay of a short film is ready, the next step in the process is to cast actors for various roles. The director has already cast actors on pro-Bono basis. As they are partner in the crime, you pay no fees 😉 But profit 😀 😛
Explain their role and lines well.

5) Shoot the no budget short film 
Everything is set and the team is ready to hit the floor on the set. Now, director and cinematographer will decide various location and composition for each scene. The cinematographer with his shooting equipments such a DSLR camera, handy cam or high end smart phone such as I phone and others will shoot the film as per requirements.
During the shoot, the sound recording artist will record the minute sound of things and props and everything else which will make the film feel real.

6) Edit the no budget short film
You are done with shooting the short film  and the entire video footage is ready in huge quantity. Everything you shoot doesn’t go in the film. It is editor’s task to give the final shape to the film as per script. He may cut the scene you thought was wonderful. Well you should allow him to do so if he can convince you. Be open to other views. As said before, film making is a collaborative process.

7) Make final copy
Once the director and editor agree on the final version, they need to make the final copy which will be called you ‘Short Film’. Be proud of it. It doesn’t have too be like what you had imagined before shooting. It is never the same. It just need to be give the same feel but need not be the same way you had visualized. Saying again, be proud of it.

8) Distribute the film
As you are making no budget short film, I am seeing you as an aspirant film maker who doesn’t care much about money making at this stage. If it is your first film or one of the firts, my advice to you is that upload it on all possibly video sharing sites to reachout the as large audience you can. Youtube is your first platform. Vimeo, facebook video are also there. Share the youtube video link to people using social media such as twitter, facebook, whatsapp. Share the film on whatsapp. Whatsapp may turnout to be the most powerful distributor as people have tendency to forward the content on whatsapp. If they audience like your short film, there is a chance to become it viral. As we have no marketing budget, this is surely a big win. Seach for more option online and make best use of them. The other way is to participate in short film clubs and short film competitions held online and offline.

For more tips and tricks related to film making, keep visiting our website. Guide A2z.

How to convert colour photo into black and white in photoshop

There comes a time when you may like to have monochrome or black and white version of your photo. Most digital cameras offer incamera black and white photo option. Incase you took colour photos and now want to have black and white, don’t worry. We will guide you about How to convert colour photo into black and white in photoshop with short cut.

How to conver colour photo into black and white in photoshop

Method : 1 Applieng the Shortcut
Step 1 : Open the original colour photo in photoshop
(Make sure you have one more copy of the photo)

Step 2 : Apply the shortcut i.e. ctrl+shift+u

Step 3: Check if the tones are as per expectation. If not, you may need to work on highlights, shadows and mid-tone using various tools.

or use

Method : 2 Using Gradient map
Using gradient map in photoshop to convert colour photo into black and white

Step 1 :  Open the original colour photo in photoshop
(Make sure you have one more copy of the photo)

Step 2 : Go to Image > Adjustment > Gradient Map

Step 3 : Select the black and white colours on extreme end

Hope you liked our Photoshop guide to convert colour photo into black and white photo.

Ideas on How to increase Facebook likes on status updates for free

It is human to have the tendency to get liked by the people. It is human to get approvals on things to become more confident. It is human to get happy with fame, popularity and publicity.
Hence, there is nothing wrong to search for ideas to increase Facebook likes on status updates for free. Today on this website we will guide  you on the same. Feel free to use this tips.

Creative Ideas on How to increase Facebook likes on status updates for free?
1) Create and Post unique status update
2) Take strong side on controversial topics
3) Regularly like your facebook friends’ status updates and comment on it
4) Reply to others’ comment on your status update
5) Make Facebook status Updates daily
6) Be helping hand to others
7) Make more online friends
8) Do use pvt chat facility

Let us understand each idea in details.

Idea no.1) Create and Post unique status updates
Your status update is your point of view on various things. Be it clever or funny, serious or hilarious, your status update conveys something to your online friends who get to see your status update on their timeline. Most of people post forwarded jokes and quote. To win facebook likes your status updates need to be unique. Creating unique content on your own is the way out.

Idea no.2) Take strong side on controversial topics
Yes. We mean it. It will help two ways. A controversial topic always have two major sides. One will be on your side and others will be in opposition. When you take one side of the discussion, you are likely to get likes of other like minded people. The others who dislike your status update may not turn enemy but surely comments on your status update or keep eye on the ongoing conversation on your FB wall. In any case you are benefited.

Idea no.3) Regularly like your facebook friends’ status updates and comment on it
No. We are not saying that you like each and everything for sake of it. You only have to hit the like button when you actually like the status update made by your facebook friends. When you comment on their status updates it will help two ways. 1) Your friend will feel important and will reciprocate whenever and whenever you deserve. 2) When you comment on their status updates, you are seen by mutual friends and other people who are not in your friend list. If they like your comment, they are likely to visit your FB profile and go through your facebook status updates on your timeline. Possibility is that they may endup liking your status updates. Let it be natural but be proactive. This like exchange is ethical.

Idea no.4) Reply to others’ comment on your status update
This is very important. When someone comments on your status update and  you reply to them then you are benefited by two ways. 1) As you comment on your own post, people who earlier had missed your post may now end up seeing on their timeline. 2) When you reply to people’s comment on your wall they feel important and like to come again for more conversations on your FB wall. The more the conversation the more the reach of the particular status update.

Idea no.5) Make Facebook status Updates daily
Consistency is the key. When you make daily facebook status updates, people wait for your msg as they find them interesting.

Idea no.6) Be helping hand to others
People like the resourceful people. If you come to help various people regularly, then you are bound to be popular among mass. The more popular you are, the more popular your facebook updates as well. The more popular are the Facebook status updates they more they will be liked by the followers.

Idea no.7) Make more online friends
Your likes come of real people who are in your friend list. The more friends you have in your friend list the more reach your status updates have. More the reach, more the possibility of liking.

Idea no.8) Do use pvt chat facility
You may wonder how this may help in increasing facebook status likes? Well it helps two ways.
1) When you personally chat with someone, they get to know your more personally and discuss things which they may not discuss on wall, in public. Personal chats on FB messenger brings people neared. The more familiar and intimate you become, the more you may like to like and comment on the status updates of each other.
2) When you do pvt chat with someone via FB messenger, the FB engine algorithm takes it as important signal to show each other’s status updates on their respective timeline.

Hope these Ideas on How to increase Facebook likes on status updates will be useful to you. Feel free to share this article on google plus and facebook. If you own a blog or website, you may link to our guide website offering tricks,tips,guidance and ideas.

20 Ideas for Facebook status updates with msgs and photos

You are active on facebook and have gained lots of friends from various walks of life including school friends, relatives, family members, teachers and professors, various special interest groups based on the activities you love and do in your life and the people who add you on facebook via mutual friends when they find your status updates interesting. Now what may be an interesting facebook status update may not be appealing to other group of people. While you are not going to make any money with facebook status updates but sometimes getting more and more likes on FB status gives more kick than making money in personal life. So here we are sharing with you Facebook content guideline for individual profiles. If you like our online guide to create content for your facebook timeline, feel free to share our website link on your wall. We will appreciate the gratitude.

Ideas for Facebook status update with msgs and photos

Here are the Ideas for Facebook status updates :
1) Share your Childhood memories with text and Photos
2) Share the routine problems you face and ask for help
3) Share your opinion on various current affairs
4) Do movie reviews
5) Criticize wrong doings in the society
6) Wish birthday to friends on your FB wall
7) Post Photos of various events you attend
8) Post personal portrait photos
9) Try to post in various languages
10) Do check in when at popular places
11) Use Feelings option on Facebook
12) Praise people and institution who help you anyway
13) Post Motivation quotes posters
14) Create your own FB quotes
15) Share latest news article links
16) Share youtube videos
17) Reshare others; FB posts
18) Reshare your own old Posts
19) Do pranks
20) Be creative

Let us explore all these Ideas for Facebook status updates in detail.

Idea no.1) Share your Childhood memories with text and Photos
Your FB friend list consist of people who have either been part of your childhood memories or not.  Making an FB status update about your childhood days will surely be interesting to both the categories. You can upload photos and use text msgs which tells your childhood stories.

Idea no.2) Share the routine problems you face and ask for help
Have you ever noticed that we human often hesitate to ask for help when in difficulty?
Our offline behaviour replicates online as well. While some people misuse Facebook and other social media platform to create problems for others, you can take help of others on Facebook to solve your offline problems. You just have to share your problem on your FB wall and wait for FB friends and their friends to jump in to help you  with their knowledge and wisdom. One caution though. Be honest with this FB status idea. Use it only when you are really in problem. using it just for sake of it will decline your credibility and people will avoid commenting your status update.  Be clever. You want fb status that will get alot of likes. Right? Then respect your online friends.

Idea no.3) Share your opinion on various current affairs
FB asks us ‘What is on your mind’. Let us answer it with our opinions on various current affairs be it related to politics or environment, culture or cinema, music or routine daily life. Your opinions on various current affairs help create your online identity. Be ready to get opposite opinions or criticism of your opinion from your Facebook friends. Your status update is yours. Comment ares is theirs as well. Respect opinions of everyone. If your facebook status update msg if gets comments in any flavour then don’t come in a way if you want people to engage in conversation on your FB wall. If you disrespect their comments on your facebook status update, the side effect is that, they will stop commenting and airing their point of views.

Idea no.4) Do movie reviews
Now do we really need to say anything about this? Movies are for mass and status update on it surely attracts people.

Idea no.5) Criticize wrong doings in the society
Be a responsible and proactive citizen. Speak against the wrong doings in the society. Be it poor status of women in the society or child labour, situation of poor people or disable people.
Share what you are concerned about. But again, be honest in your concern. Share only if you care.

Idea no.6) Wish birthday to friends on your FB wall
Surprised? You have options to either wish them on their walls or send Private msgs. But possibility is that your msg will be lost in flood of others birthday wishes to your friend. When you make a birthday post on your FB wall and tag them, it becomes special.

Idea no.7) Post Photos of various events you attend
You attend various social and professional events. Do share photos and details of random events.

Idea no.8) Post personal portrait photos
How can we forget this? Mark our words, your personal portrait photos will be one of your most popular Facebook status updates and earn maximum likes.

Idea no.9) Try to post in various languages
Making a status update only in one language is not a good idea. Various people in your FB friend list are comfortable with various languages. If your Facebook status updates post is in English language only then people who are not proficient in reading and understanding English won’t like it. If you make status updates only in your regional language then others who don’t understand your regional language will get frustrated. The best idea is to try multiple language daily.

Idea no.10) Do check-in when at popular places
Using checkin option on facebook
You can use check-in option on facebook to show people where you are travelling recently. Possibility is that some of them might be travelling to the same place and you may find companion there to kill time or as a helping hand for some work there.  Check in option is more than showoff.

Idea no.11) Use Feelings option on Facebook
Using feeling option on facebook

Idea no.12) Praise people and institution who help you anyway
Gratitude is a good a quality. Many People use social media to bully others. You may use the same platform to thank the people and institution who benefited you.

Idea no.13) Post Motivation quotes posters
Oh yeah. No matter how much emotional strong we are, we surely need motivation. Post Motivation quotes posters to create positive energy for you and your facebook friends.

Idea no.14) Create your own FB quotes
You are born intelligent. Your experience,knowledge and wisdom must not remain hidden. While sharing the quotes of great personalities is surely a good thing to do, but creating something on your own and sharing with others will satisfy you immensely. Take pledge to create your own FB quotes.

Idea no.15) Share latest news article links
We are talking about FB status update then we must know that people want to love to be updated about various things. Sharing latest news article links good idea.

Idea no.16) Share youtube videos
Increase in internet speed across world has enabled internet users to watch videos online. People love to watch web series, funny videos, cute clips of pets, romantic songs, speeches of famous celebrities etc. You may find variety of videos on youtube and you just have to paste the link on your FB wall.

Idea no.17) Reshare FB posts of others
This is one of the easiest and least time consuming idea to do FB status update. You just have to click on SHARE button on your friends’ fb posts.
Reshare friends post on facebook

Idea no.18) Reshare your own old FB posts
When feeling lazy but still want to update FB, then you may revisit your old FB status updates and share one of them which had earned you lots of like and comments earlier. Cute no ? 😛

Idea no.19) Do pranks
Yes. You read it right. Facebook is fun place. Have fun with your self and with others by making a prank status updates. But do accept in the end that what you did was just prank and nothing else.

Idea no.20) Be creative
Be creative. Think more Ideas for Facebook status update with msgs and photos to get likes and comments.

How to get .edu backlinks ethically?

With the demise of black hat seo and rise of organic seo, it has become more important for SEO experts to develop a more quality and more authentic link back. Gone are the days when link-building activity was done with ease just by making forum posts and blog comments and directory submissions. Introduction of no-follow tag also created problems for link builders. Now, it is known fact that link building is must for Organic seo as well, you need to find out ways to build links creative and ethical way.

Getting .edu back links has been gaining more importance now. But it is not easy for everyone to get the back link from such a authoritative site. An education Institute’s website is not just another website which will pass on links just like that. As a professionally link builder you need to findout ways to earn the links from their site and which are legitimate.

Your research should begin with the study of .edu websites only. List the .edu domains from which you want to get link back. Checkout the website thoroughly to find where they have linked to an external site. Make a list of scope. Analyse the list again and then see if any of your website has an opportunity to be linked from .edu website. Once you findout the area where your link can appear, findout the way to get it there.  .edu website will link to your website either if they come to know via you naturally and feel like linking to your site so that it can help their website visitor or you approach them with your motive. Be honest in your approach. More importantly know why they should provide link to your website. If you are not convinced, they won’t be either. So, be genuine. No tricks, no gimmicks. Even if you get a back link by trick there, they will find it later on and remove it. The best approach is to be straight in your communication with them.

Now let us Guide you on various opportunities for link building from .edu website on the basis of our study of various education websites. Following are the ways out…..

1) Outgoing Link to online media reports
Educational institutes are public identities who often get featured in news papers and news websites on number of occasions be it during admission process, for festival celebration, for various events organised by them, during result time, etc. They loved to be get cover by news reporters. Once they find online stories about them, they post the link to story in the Media section of the .edu website. So, if you have media website or blog, you may run a story on them and earn chance to get the backlink from their .edu website if they put link to your web story.

2) Be a guest Speaker at Educational institute
Capacity development cells of all colleges and educational institutes regularly invite industry professionals to take guest lecture and enlighten their students with their insights. This is the easiest way to get .edu link website as their website will be having article containing information about you visiting as a guest along with your bio details. If they know that you have a website, they would love to mention it in their article. If they have blond spot about it and do not consider any such report, you may guide them to have such articles on their website so that students and other media professionals may take a hint from that story and use it as online press release.

3) Be guest blogger on .edu website
Incase you can not make in person to an institute which is so far from geographically, you have one more way to get the back link. And this time it is direct approach. Offer to be guest blogger on the education website. If you are good at blogging then they won’t mind giving out space to some one who is writing for free for their website. Blog authors have a bio section where you can put your weblink.

4) Forum Posts and Comments
This is One of the oldest tricks of link building which no longer works on most of the sites but trying the same on .edu website is no harm. Many .edu websites have forums and blog comments open for site visitors. If the website has enabled do-follow on outgoing links then you have hit the jackpot. Little bit of hard work is necessary to research and make list of such .edu websites. But who said that SEO is easy? Had it been that easy everyone could have made billions.

5) Target Resources Section on the .edu website
Many .edu websites have resource section which has link to online websites offering useful information to students and their visitors. For example .edu website for MBA programme may have resource section linking to online resources sharing articles and whitepapers on Management. If you have management case-studies available on your website for management student, you can approach the institution to put link to it on their website.

There can be number of tips and tricks to be share on ways to get backlink from .edu website but as of now these 5 should work.

Hope you liked this article and our efforts to guide you on link building for Organic SEO process.
We are committed to provide guidance, tricks, tips and ideas on various subjects via this online website.

Step by Step guide to Organic SEO for Google

‘Organic SEO for Google’ is the long-tail key phrase which matters to us, the organic seo consultants. Google’s Panda and Penguin updates turned the SEO industry upside down world wide. There were many heartaches as top ranking website not only ranked low but started disappearing from the serp. Many websites using blackhat seo techniques survived Panda, got crushed in penguine update. Google has maintained since the beginning in its webmaster’s guideline about the quality standard of a website to rank well in Google search engine.

What is Organic SEO?
With the demise of black hat SEO post panda-penguine, the new terminology emerged for white hat seo. i.e. Organic SEO.
The phrase  Organic SEO is made of two words.  Organic + SEO where Organic means Natural and SEO means Search Engine optimisation. The Organic SEO Process is that in which you don’t over do SEO and simply follow the Google’s webmaster guideline ethically to get your website indexed and ranked higher for the targeted keywords.

Why is organic seo important?
As lots of black hat seo experts were spamming the google search algorithm, Google had no option left other than striking with Panda and Penguine updates. Google search is flagship product of Google company. The reason Google enjoys the highest market share in online Search market, it is only because of its quality search results which were not matched by Yahoo search or Bing or any other search engine on world wide web. To sum up, Organic SEO is important for better user experience visitors not only for Google but for your website too.

If you an aspiring SEO enthusiast and is looking for an online guide to answer question like “how to do organic seo?” then let us share with you Step by Step guide to Organic SEO for Google. If you like this basic introduction to new age SEO, please let us know by commenting on this webpage.

Step by Step guide to Organic SEO for Google
1) Register a keyword reach domain name
2) Create an SEO friendly website as per Google Webmasters’ guideline
3) Add website to Google’s index using google webmaster tools via Search Console
4) Try to get quality link building 
5) Continuously update the website with new useful content

SEO is such a vast subject which can be discussed technically, strategically,ethically and on the basic of many other perspectives. In this article, we are trying to show you a larger picture from the top angle. Take this with a pinch of salt and try to understand the larger context as explained. Here we go.

Organic SEO Guide

1) Register a keyword reach domain name
On the basis of our experience in seo industry, we guarantee you that this is one of the most important factor in the Organic SEO process. Try to have one of your most important keyword in the domain name. For e.g.  the domain name of this website is keyword. i.e. Guidea2z.com
The domain name contains ‘Guide‘ the most important keyword for this website and Guide + A2z together also conveys that the this website offers complete guide on various topics. If wanted this website for SEO guide only then we could have added the keyword SEO also somewhere in the domain name but we wish this site to be online guide for range of subjects. Thus a small yet seo friendly and user friendly domain name is surely a win win strategy. Make it sure that your domain is not filled with keywords only. If your site doesn’t offer relevant good content then exact match domains are considered spam.
For the Organic SEO purpose, the other factor to consider while registering a domain is the domain extension. If you are targeting the visitors of any specific country then you should go for country specific domain names. If you are a photographer then .photography domain extension is for you. In the early years of internet only a few domain extension were available but the range has expanded a lot in recent years. So the conclusion is….Select the best keyword reach domain with appropriate domain extension. Here we are done with the first step of Organic SEO Process.

2) Create an SEO friendly website as per Google Webmasters’ guideline
Q. How to get your website on the first page of Google for targeted keywords?
A. By developing a website as per Google webmasters’ Guideline

How simple is that? Yes. We mean it.  Developing an seo friendly website is not rocket science. You just have to follow the guideline provided by google. It included what to do and what not do. To brief you in short, all your targeted keywords should be present in webpage url, H1 tag, Alt tag, In the content body and the links to it from inside the website. The most important place on the website to have the Keywords is Title Tag. Having keywords in the domain, title tag and in the body covers almost 50% of the organic seo. Your website to be eligible for indexing and ranking, must have an original and useful content. The language and code quality of the website also should be impeccable. Having a responsive website is latest SEO factor. There is much more to be taken into consideration for developing an seo friendly website. You can findout more at Google webmasters’ guideline. You may come up with creative SEO ideas but apply them in compliance with the guideline to avoid any negative effect in future seo performance.

3) Add website to Google’s index using google webmaster tools via Search Console
Once you are sure that your website is in compliance with the Google webmaster guideline, submit the url to google via google webmaster tools. Google bots will visit your website and index them gradually depending upon the quality and quantity of the website. Ideally a new wordpress website with no back link gets visited by google bots in a day and the homepage gets indexed on the same day.

4) Try to get quality link building
Ideally,if we are talking about Organic SEO practice, then the link building should not come in a picture and backlinks should be built organically purely on the quality and usefulness of the site to others. But you can not wait for someone to acknowledge for you efforts and link to your website on their website. You have to do ethical and quality link building with some restraint.
Avoid participating in link exchange a bad seo link building strategy which will only earn your website penalty from google.
There are two ways to do good link building.
1) Be part of relevant online forums which allow do-follow signature links.
2) Find a scope for others and request them to link to your website on their website which will eventually help their site visitors. For e.g. if you writing an article on you website regarding online marketing and there is mention of Organic SEO Process, you can link it to this article. Thus, our guide a2z website will get relevant link back and your article reader will also appreciate you directing them to other useful information which may help them.

5) Continuously update the website with new useful content
Google loves fresh content. If there are two articles about Organic SEO process and if ours is latest article with other factors remaining the same, we will rank higher in SERP than the sites which were not updated recently. Google’s endevour is to offer as fresh content as it can to its users. By creating fresh content you are helping them serve the google search engine users. When you make Google happy, Google makes you happy by putting your website on top of the SERP.

Hope, you found Step by Step guide to Organic SEO for Google useful and many of your seo related query could have been answered.

Consumer Buying Process explained step by step with Example

As a student of marketing or a marketing professional you must have heard the marketing terminology such as ‘Consumer buying process’. Actually a consumer may be or may not be the buyer. We defined buyer as a person who is involved in the buying decision process from beginning since the end. So evenif we use the word Consumer, here in this marketing article think it as Buyer. So now Let us understand step by step the Consumer Buying Process  with Example.

 Steps of buying process
5 Steps of Consumer Buying Process :-
1) Need Recognition
2) Information Search
3) Evaluation of Alternatives
4) Purchase Decision
5) Post Purchase behavior

Let us understand the buying process in detail.

1) Need Recognition
Need for a product or service arises when there is a problem. But the recognition of problem doesn’t end-up in Need recognition. Hence the Need recognition is the first step in the consumer buying process. It is at this stage where the buyer thinks that there is requirement of certain service or certain product.
E.g. There is a wedding in the house and you as a family head has now realized that you need wedding photographers, music orchestra, a catering vendor and many others. The situation i.e. Wedding itself is a not the first step in the buying process because it is not compulsory to have wedding photography for everyone. There are people who don’t like getting photographed and they don’t hire photographer but a videographer only. So in that situation i.e. wedding is not the first step but the recognizing the need of photographer as you wishes to have one is the first step in the consumer buying process.

2) Information Search
As the consumer now knows what he or she needs, the next logical step in consumer buying process is to search for information of suppliers of services or products who can satisfy your needs. The potential buyer collects such information via references from his inner network including friends,relatives,family members,business colleagues etc. It should be remembered that the buyer only searches for the information for vendors only when he already don’t have fixed vendor. If one doesn’t have enough of information from the inner circle, he or she will look for other sources search as Google Search, Social media, directory search etc.
E.g. As the buyer has recognized the need of wedding photographer for the wedding function, he will now seek references of wedding photographers from family,friends or relatives who have wedding recently in their family. They would like to see the work done by photographer at their functions. If there are no such references, the potential buyer will search for local wedding photographers on google or make a post in Facebook seeking for the reference. Thus the potential buyer of the services will collect search and collect the information from multiple source to have multiple choices.

3) Evaluation of Alternatives
               Out of all the alternatives you select only one person or company to satisfy your need. And this is the critical decision to be made by potential buyer during the consumer buying process. You need to evaluate the alternatives to chose the right vendor or supplier who can satisfy your needs at the price you want it. Here the Alternatives are converted from Need to Want.
E.g. From various source you got 5 references of wedding photographers. Now you need to see which photographer falls in your budget, your preference of wedding style be it traditional or candid photography, with video or without video etc.

4) Purchase decision 
After evaluating all the alternatives, you chose the best option which meets your requirements the best. You now decide and discuss the mode of payment, payment slabs and product delivery things with the vendor.
E.g. After considering all 5 wedding photographers you finalise one candid wedding photographer as you liked their work and he fits in your budget. Now you again confirm the date and time of the events.

5) Post Purchase behaviour
Once your buy a service or product, you become the buyer. Now as you consume the product or service, there are three possibilities. 1) That product/service meets the demand as per expectation. In that case you will be happy. 2) That Product/service doesn’t meet your expectation. In that case you will be upset and will complain about the same. 3) That Product and services are beyond your expectation and as a customer you are delighted. A delighted customer gives compliments and also promises to refer the vendor to the people in his or her own network.
Eg. If the photographer satisfies with this services, you will be happy. If he fails in his delivery as per expectation of customer, the customer will have solid complain as wedding is once in a life event.If the customer is delighted, he will recommend the photographer whenever there is need of any photographer in his network.